ARETÉ: The Pursuit of Conscious Hair Care

 



ARETÉ: The Pursuit of Conscious Hair Care

The ARETÉ Collection embodies the pursuit of true excellence—a core philosophy guiding every product selection for my studio. The aesthetic is immediate: elegant glass packaging signals exceptional quality. The brand combines sharp science and nature to “consciously create beauty” with intention. I am pleased to feature this elevated standard in my styling work. My clients and I, here at AKM Studio in Hermosa Beach, have been thrilled with the immediate results.

ARETÉ: Style Nurtured

The true measure of a product is one that helps you achieve your styled look. It must also preserve the integrity of the hair and nurture it. This is what defines the ARETÉ collection.

I was personally impressed with the exotic ingredients used in this line. The formulas are packed full of moonstone, lotus flower, sacha inchi, palo santo, and saffron. These components deliver potent health and styling benefits for your hair. They not only nourish the hair but assist in styling for results that truly last. The outcome is a resilient style designed to maintain its tailored structure for days.

 

The Volume Sculpting Fluid is one such product. Its thin texture provides exceptional volume without adding density or weight. This product creates lift that feels natural and effortless. Similarly, the Micronized Dry Texture Powder is a new standard. It gives a delicate plume of powder, absorbing oil while adding lift. It achieves this without the messy, heavy, or white cast of inferior natural hair powders. The line feels expertly curated and highly effective.







The ARETÉ Finish: Aerosol Unlike Any Other

Two styling products that instantly stood out were the aerosol hair sprays. As a hairstylist, nothing competes with the fine, continuous mist of an aerosol to “trap” your finished look like a soft, invisible net. Formulated without butane, isobutane, propane, and other common irritants, these styling sprays go above and beyond.

  • The Soft Shine Texture Spray delivers a velvety sheen and is perfect for defining texture. You can also use it as an excellent next-day styler to refresh your look.

  • The Full Focus Finishing Spray offers a lightweight, manageable hold you can trust. It excels in defining and reinforcing the overall structure of the hairstyle. The formula can be layered without ever feeling stiff or sticky. 

     




Why ARETÉ Aligns with AKM Studio, Hermosa Beach

I choose to feature ARETÉ because this luxury brand goes far beyond great styling. It meets the highest standards of clean beauty and sustainability, perfectly aligning with my studio’s philosophy. I believe exclusivity and taste should never compromise health.

The value of this conscious creation is evident in the details: The line is free from over 2,800 questionable or harmful chemicals. This encompasses the 1,700 substances prohibited by the European Union. Products are also crafted with fully recyclable glass, honoring the health of our planet. Invest in hair care that respects your sophisticated taste and your health.

 


 

Ready to Elevate Your Home Hair Care Ritual?

Explore my highly effective ARETÉ styling favorites and bring the excellence of your AKM Studio finish into your home.

Shop Arete at Holistic Hairtribe


Comments

Post a Comment

Popular posts from this blog

The Best Hair Days Start Sunday

Image
  The Best Hair Days Start Sunday     Hair and Photography Angela McCormick   Sundays are no longer just for errands and last-minute to-dos—they’re the perfect day for hair-care. Instead of squeezing in a rushed appointment between work, dealing with traffic and midweek stress, a Sunday hair appointment turns your visit into a relaxing, intentional experience.  AKM STUDIO offers exclusive Sunday appointments for people who want to actually enjoy   their salon experience without it feeling like a weekday chore. For LA's Time-Conscious Professionals If your schedule is packed Monday through Friday, with demanding work hours, frequent travel, or other midweek obligations, Sunday is the perfect time for you. Great for professionals who can’t take time off work  The perfect way to prep for Monday meetings, networking events, or photoshoots  Ideal after a morning work out, spa session, or just a quiet cup of coffee ...
Read more

Lived-In Hair for Men: Effortless, Tailored, and Timeless

Image
Lived-In Hair for Men: Effortless, Tailored, and Timeless   Hair and Photography - Angela McCormick   The lived-in hair trend has swept through Los Angeles and beyond, offering a natural, touchable texture, unforced and not overly precise. It’s refined but relaxed, polished yet organic—the kind of hair that feels natural but expertly shaped. This lived-in aesthetic isn’t exclusive to women’s hair—it’s a look that men want too. A common frustration I hear from many of my first-time male clients is that they rarely like a fresh cut. As it grows out, it may get better—but it’s never quite right. The balance is off: cuts either grow out poorly or feel too structured from the start. They want something that instantly feels settled in with a grow out that gets better over time.  And yet, many barbershops and salons still don’t nail this preference—here’s why: Why Many Men’s Cuts Miss the Mark The Salon Cut – Often centered around larger transformations, lik...
Read more

The Art of the Shadow Root

Image
The Art of the Shadow Root   Hair and Photography - Angela McCormick Shadow Roots in Modern Hair Coloring A shadow root is the kind of nuance that doesn’t call attention to itself, but quietly elevates everything around it—like the subtle taper of a tailored jacket or the perfect fade in vintage denim. This color technique softens the contrast between your highlights and base color by gently darkening the roots and blending them into the lighter tones below. It mimics the way hair lightens naturally over time—creating a look that feels both organic and modern. What is a Shadow Root?   A shadow root is an add-on service to any highlight or balayage appointment that subtly darkens the new highlights closest to the root and blends them into the lighter tones through the mid-lengths and ends. Not only does this mimic the natural way highlights emerge from the hair, it also makes maintaining dimensional color easier. By softening the space between your highlights and b...
Read more